Creating Entertainment Innovation! Bandai Namco Research Inc.

About Us

Bandai Namco Research Inc. is an “Entertainment Innovation Group” who has been “creating new value for Entertainment”. We live in very exciting times where goods and services which once existed only in our imagination have now become a reality thanks to rapid technological advances. Bandai Namco Research Inc. will create and realize “brand-new and unprecedented PLAY and entertainment” by proactively co-creating with innovators around the world whilst fully utilizing the expertise in the entertainment that we have built up so far.

Executive Message

Bandai Namco Research Inc. was established in April 2019 as a Research and Development branch of Bandai Namco Group who provides a variety of entertainment products such as toys, games, anime, visual and music content, amongst other amusement facilities. In the present environment surrounding the world, along with the development of networks, IoT, sensor technology, robots, xR (AR/VR/MR) and AI technologies are rapidly expanding with new innovations emerging one after the other, whilst peoples’ lives and lifestyles continue to evolve and change.

Johan Huizinga, Dutch linguist and historian, explained in his work “Homo Ludens”, that, “Human beings are playful by nature. ‘Play’ is the root of culture and satisfies the creativity of human beings and is in turn the source of the bond of humanity”.

As time goes on, the expression and provision of “Play” which is inherently necessary for human beings also changes significantly. Ideas once thought impossible, have become a reality one after another.

With expertise in “Play” and in the research and development of cutting-edge technology that we have built up so far, we at, Bandai Namco Research Inc., will challenge ourselves with ideas and possibilities which applies to entertainment with our insatiable curiosity to create new valuable products, services and businesses all the while striving to make people around the world smile.

To that end, we hope to produce new entertainment solutions, proactively co-creating with innovators, researchers, and business firms from all over the world.

Creating Entertainment Innovation!

President & CEO Hajime Nakatani

Company Information

Corporate Name
Bandai Namco Research Inc.
2-37-25, Eitai, Koto-ku, Tokyo
Foundation Date
April 1, 2019
¥10.0 million
Share holder
Bandai Namco Entertainment Inc. (100%)
View detail (PDF)
(Japanese version only)

President & CEO
Hajime Nakatani

Yasushi Omori

Shinichi Tsuruya

Director (Part-time)
Daisuke Uchiyama

Corporate Auditor (Part-time)
Takashi Miwa

Access (Map)

2-37-25 Eitai, Koto-ku, Tokyo, Japan 135-0034
8 minutes’ walk from Monzen-Nakacho Station Exit 3 on the Tokyo Metro Tozai Line or Toei Oedo Line
15 minutes’ walk from Etchujima Station, JR Keiyo Line

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