Executive Message

BANDAI NAMCO Research Inc. was established in April 2019 as a Research and Development branch of BANDAI NAMCO Group who provides a variety of entertainment products such as toys, games, anime, visual and music content, amongst other amusement facilities. In the present environment surrounding the world, along with the development of networks, IoT, sensor technology, robots, xR (AR/VR/MR) and AI technologies are rapidly expanding with new innovations emerging one after the other, whilst peoples’ lives and lifestyles continue to evolve and change.

Johan Huizinga, Dutch linguist and historian, explained in his work “Homo Ludens”, that, “Human beings are playful by nature. ‘Play’ is the root of culture and satisfies the creativity of human beings and is in turn the source of the bond of humanity”.

As time goes on, the expression and provision of “Play” which is inherently necessary for human beings also changes significantly. Ideas once thought impossible, have become a reality one after another.

With expertise in “Play” and in the research and development of cutting-edge technology that we have built up so far, we at, BANDAI NAMCO Research Inc., will challenge ourselves with ideas and possibilities which applies to entertainment with our insatiable curiosity to create new valuable products, services and businesses all the while striving to make people around the world smile.

To that end, we hope to produce new entertainment solutions, proactively co-creating with innovators, researchers, and business firms from all over the world.

President & CEO Hajime Nakatani