Executive Message

We are a group of entertainment engineers which pursues “technology that creates excitement”

In April 2022, the BANDAI NAMCO Group defined its purpose as follows: Fun for All into the Future: Looking towards the future to pursue smiles and happiness while delivering enjoyment and excitement to people worldwide.

Today, the companies of our group continue to deliver surprise and excitement around world through a variety of content and services, including games, movies, live events, and toy/hobby products.
BANDAI NAMCO Research comprises an entertainment and engineering group that envisions the future of these entertainment business domains three to five years from now while carrying out research and development work to create excitement-engendering technology.

Currently, technological innovations like AI are changing everyday life worldwide. However, in the game and amusement industry, offering interactive experiences that align with customers’ thinking and behavior has been a topic of intensive research for us for many years, and as such, it’s an area of strength.

We plan to sublimate those strengths into exciting technologies in domains like AI, xR, and speech generation as we broaden the potential of entertainment through creative collaboration with other BANDAI NAMCO Group businesses and with innovators in other businesses and fields.
Where do the seeds that will blossom into new types of excitement lie?
BANDAI NAMCO Research will find them using the eyes of technology.

President & CEO
Daisuke Uchiyama